Privacy Policy

Last updated: January 2026

Willow & Sage Co ("we," "us," or "our") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains what information we collect when you visit willowsageco.com, how we use it, and the rights you have over your data. By using our site, you agree to the practices described below.

Who We Are

Willow & Sage Co is an independent affiliate publisher in the beauty space. We curate product recommendations, reviews, and guides, and we earn commissions when readers click qualifying affiliate links and complete purchases on third-party retailer websites. We do not sell or ship products directly, and we do not process payments from customers on this site.

Information We Collect

Cookies and Similar Technologies

Like most websites, we use cookies and similar tracking technologies to operate our site, understand how it is used, and support our affiliate partnerships. Cookies are small text files stored on your device when you visit a website. The cookies we use fall into the following categories:

Essential cookies. Required for the website to function. They enable core features such as navigation, page rendering, security, and remembering your cookie preferences. These cookies do not require consent because the site cannot operate properly without them.
Analytics cookies. Help us understand how visitors interact with our pages so we can improve content and usability. These cookies collect aggregated information such as which pages are most visited, how long visitors stay, and what referral sources brought them to the site. Where required by law, these cookies are only set after you give consent.
Affiliate tracking cookies. When you click an outbound link to a retailer or brand partner, that partner may set a cookie on your device to attribute any resulting purchase to Willow & Sage Co. This allows the merchant to pay us a commission. These cookies are managed by the third-party retailers and are governed by their own privacy policies.

Usage Data

When you browse Willow & Sage Co, we automatically collect limited information about how the site is used. This may include the pages you visit, the time and date of your visit, the time spent on each page, the links you click, and the referring website or search query that brought you here. This information is collected in aggregated, non-identifying form and is used to improve site performance and content.

Device and Technical Information

We may also receive information about the device and browser you use to access our site. This typically includes your IP address (which may be truncated for privacy), browser type and version, operating system, device type, screen resolution, language preference, and general geographic region (such as country or city). This information helps us troubleshoot issues, secure the site, and ensure content displays correctly.

Newsletter Email Collection

Willow & Sage Co offers an optional email newsletter featuring beauty tips, product highlights, and curated picks. You may subscribe by entering your email address into our signup form. Subscription is entirely voluntary and requires your explicit consent at the moment of signup.

We only use your email address to send you the newsletter content you signed up for.
Every newsletter includes a clear unsubscribe link, and you can opt out at any time.
We do not use your email for unrelated marketing, and we do not share it with third parties for their own marketing purposes.

How We Use Your Information

The information we collect is used for limited, specific purposes, including:

Operating, maintaining, and securing the website.
Understanding visitor behavior so we can improve content, layout, and recommendations.
Measuring the performance of our affiliate links and partnerships.
Sending you our newsletter, but only if you have opted in.
Complying with legal obligations and responding to lawful requests.

We Do Not Sell or Trade Your Personal Data

Willow & Sage Co does not sell, rent, trade, or otherwise transfer your personal information to third parties for monetary or other valuable consideration. We have never engaged in the sale of personal data, and we have no intention of doing so. The only sharing that occurs is with the limited service providers and affiliate networks described in the next section, and only as strictly necessary to operate the site.

Third Parties and Service Providers

We work with a small number of trusted third parties who help us operate Willow & Sage Co. These may include:

Web hosting and content delivery providers.
Privacy-conscious analytics services that help us measure traffic and content performance.
Email service providers used to deliver our newsletter to subscribers.
Affiliate networks and merchant programs that track qualifying purchases made through our outbound links.

These providers are only permitted to process information on our behalf for the purposes we specify, and they are bound by appropriate confidentiality and data protection obligations.

Your Rights Under GDPR

If you are located in the European Economic Area, the United Kingdom, or Switzerland, you have the following rights regarding your personal data:

Right of access — to request a copy of the personal data we hold about you.
Right to rectification — to ask us to correct inaccurate or incomplete data.
Right to erasure — to request that we delete your personal data, subject to legal exceptions.
Right to restrict or object to processing — including the right to opt out of analytics cookies and direct marketing.
Right to data portability — to receive your data in a portable, machine-readable format.
Right to withdraw consent — where processing is based on consent, you can withdraw it at any time without affecting prior lawful processing.
Right to lodge a complaint — with your local data protection authority.

Our lawful bases for processing are consent (for analytics cookies and newsletter signup), legitimate interests (for site security and aggregated analytics), and legal obligation (where required).

Your Rights Under CCPA / CPRA

If you are a California resident, the California Consumer Privacy Act and the California Privacy Rights Act give you the following rights:

The right to know what categories of personal information we have collected about you and how we use it.
The right to request deletion of your personal information, subject to legal exceptions.
The right to correct inaccurate personal information.
The right to opt out of the sale or sharing of personal information — as stated above, Willow & Sage Co does not sell or share personal information as defined by the CCPA/CPRA.
The right to limit the use of sensitive personal information — we do not knowingly collect sensitive personal information.
The right not to be discriminated against for exercising your privacy rights.

How to Exercise Your Rights

To exercise any of the rights described above, please contact us through the contact form on willowsageco.com or by emailing the address provided on our Contact page. We will respond within the timeframes required by applicable law. We may need to verify your identity before fulfilling certain requests to protect your data.

Managing Cookies

You can manage cookie preferences at any time through our cookie banner or the settings link in the footer. You can also configure your browser to block or delete cookies. Please note that blocking essential cookies may affect site functionality, and disabling analytics or affiliate cookies will not prevent you from using the site, but may limit our ability to improve it.

Data Retention

We retain information only for as long as necessary for the purposes described in this policy. Aggregated analytics data is typically retained for up to 26 months. Newsletter subscriber data is retained until you unsubscribe or request deletion. Server logs containing technical information are retained for short periods needed for security and troubleshooting.

Children's Privacy

Willow & Sage Co is intended for adults interested in beauty content. We do not knowingly collect personal information from children under 16. If you believe a child has provided us with personal information, please contact us and we will promptly delete it.

International Data Transfers

Some of our service providers may be located outside your country of residence. Where personal data is transferred internationally, we rely on appropriate safeguards such as Standard Contractual Clauses or equivalent legal mechanisms to ensure your data continues to receive adequate protection.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make material changes, we will update the "Last updated" date at the top of this page and, where appropriate, provide additional notice on the site. We encourage you to review this page periodically.

Contact Us

If you have questions about this Privacy Policy or how we handle your information, please reach out to us via the contact form on willowsageco.com. We aim to respond to all privacy-related inquiries promptly and transparently.